Strategist,
Creative,
Troubleshooter
→ Hey, rockstar. Soy Marcos García Alonso y me mueven las marcas, la publicidad y los grandes productos. Estoy cómodo ante el folio en blanco, las camisetas negras, y el espresso de después de comer.
Distingo entre ideas y ocurrencias; y en una mezcla de ambas pensé en hacer una web donde contarle al mundo quién soy y qué es lo que hago. Así que aquí estamos, por fin a solas. ¿Indiferencia? Vuelve a TikTok ¿Curiosidad? Haz scroll.
Hey, Rockstar.
→ I’m Marcos García Alonso and brands, advertising, and great products drive me. I’m comfortable with a blank sheet of paper, black t-shirts, and the post-lunch espresso.
I discern between ideas and whims, and it was a blend of both that led me to create a website to share with the world who I am and what I do. So here we are, just the two of us. Indifferent? Head back to TikTok. Curious? Keep scrolling.
You can read about what I do in two ways:
The first is the classic approach. The recommended by LinkedIn’s Top Voices. It’s the one that tries to fit all the keywords with initial capital letters. The kind that sounds like thousands but often are thousdont’s. The one from the Tate’s course. That one.
Then there’s the second one. The kind you can only pull off with a website like this. It doesn’t fit in a bio. It’s less cool but truer. It’s as pretentious but with more text. That one.
I grow the perceived value of brands and products by thinking strategically, applying branding, and communicating with storytelling that captivates.
I identify weaknesses in the communication of brand value and product conceptualization. I do this by challenging the existing (without judgment), engaging with teams (a lot), analyzing their feedback, and contrasting it with my own research and experience to uncover what underlies. Throughout the process, I jot down ideas (sometimes innovative, sometimes to the point) that resonate with my findings. Ultimately, I select the best ideas, prototype them, validate with the teams, and choose those we will produce. All this, in record time. Rock & Roll.
- Brand Strategy · Creative Direction
Naval Ravikant
- 6 years of experience in advertising and digital marketing.
- Creator, comunicator and optimist by nature.
- No matter the platform you're talking about, I know about it.
- Far away Skyscanner and backpack whenever I can.
- Insanely determined to make things happen.
- 3 years as PMM @ EXTE, leading AdTech company in Spain, designing proposals for brands such as Coca-Cola, Amazon Prime Video, Tiffany & Co., Pandora and Stellantis.
- 1 year as PMM @ Nextimize, pre-product AdTech startup. 0→1 work alongside the founder. Subsequent acqui-hire of the team.
- 2 years as a strategy consultant and project director @ Mushing, a digital marketing agency I founded in 2020.
- Halfway between Castellana and San Bernardo (madrileños know)
- I buy domains in bulk because because what if?
- That font doesn't match. That's not properly aligned. You're missing a period there.
- I doodle in notebooks. I write and organize notes in Notion.
- NB 990V3 in winter. Birkenstock Arizona in summer.
- Sarcastic and ironic. Witty and easy laugh.
FAQ's.
How do you define yourself?
I’m a Showrunner. In more common (and less pretentious) words, I’m a creative who works with brands and advertising, with the ability to not only design and shape strategies, but also activate them—through a deck, a website, or a piece of content.
I’ve been working with AI for the past three years as a partner in co-creation and experimentation, trying to develop what I believe is the ultimate superpower: turning an idea into something tangible in just hours.
How do you work?
Driven by why, set to what, able to how.
My strength lies in turning complex input into sharp concepts—and delivering them through a narrative that sticks. Beyond strategy, I can self-produce. I think fast. I’m brutally action-oriented and I believe trial and error is the only real method. Making things happen is what matters most to me—and having a damn good time doing it.
Do you freelance?
It’s not my main occupation, but I’m always open to participating in projects that can help me grow as a creative and strategist. If it involves brands and relates to branding, advertising, or product, better. And if there’s some showmanship involved, count me in. I’m that creative, adaptable, and motivated profile committed to rocking the boat. My contact info is below.
